Online TV Viewership Doubles

Online TV viewing has been increasing in popularity. About one- fifth of American households who use the Internet watch television online, double the number from 2006, The Conference Board and TNS said today.Being able to watch content on their own time and their own convenience are the main reasons people go online. Other reasons include skipping commercials and portability. About 72 percent of households log on for entertainment purposes daily, and in one in ten cities entertainment is the most popular Internet activity.

Canadians Pleased With Major Search Engines

The majority of Canadians who go online are satisfied with their search results from search engines such as Google, Yahoo and Microsoft’s Live Search, according to a new study by Ipsos Reid.Eight in ten (80%) online Canadians said they are receiving the best results from their primary search engines. Sixty-six percent said their search results are objective and three-quarters said they could usually find what they are looking for on the first page of results.When it comes to paid advertising within search results 62 percent of Canadians say they are skeptical of paid ads.

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