Mobile Search Growth Up 68 Percent

Mobile search is increasing in both popularity and frequency in the U.S. and Western Europe.In June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile subscribers used mobile search during the month, an increase of 68 and 38 percent from June 2007, respectively, according to comScore M: Metrics.The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, trailed closely by the U.S. at 9.2 percent.

What’s Amazon Up To?

Amazon has stolen away Microsoft senior ad exec Lisa Ultzschneider leaving us all to wonder just what kind of advertising aspirations the company has. Amazon has not commented on what kind of plans it has for Ultzschneider. Rick Aristotle Muarriz at Fool.com speculates that it won’t much involve Amazon.com, but likely the company’s other properties:

Back To Top