Google Debunks CPC Inflation Study
Google’s Chief Economist Hal Varian effectively dismantled all of SearchIgnite’s study on CPC inflation resulting from Google’s ad deal with Yahoo except for one: that prices could rise. That may be irrelevant, though, since, Varian notes, Google and Yahoo don’t actually set ad prices. Advertisers do.
YouTube Co-Founder Talks About The Future Of Online Video
Online video has proliferated in the last ten years and YouTube co-founder and CEO Chad Hurley talks about the future of online video on the Official Google Blog.Hurley talks about how ten years ago online video was in its infancy and how it was used in closed settings with limited bandwidth and expensive and bulky video gear. He says it was the Internet that helped online video to grow.
Gmail Labs Gets Another Pair Of Features
Considering what it is – near-instantaneous communication between potentially distant people – email’s pretty easy to use. But Gmail Labs has just introduced two new features that have the potential to save folks some time and embarrassment.
Online Shoppers Expect Better Service
While online shopping remains popular a new survey done by Harris Interactive for Tealeaf found that the majority (87%) of users conducting transactions on the Web have experienced problems.Among those who experience an online transaction issue, 41 percent would switch to an online or offline competitor or abandon the transaction completely. This represents a $57 billion potential impact to revenue on shopping sites.
Just Watch the Movies on IMDB
In what seems like an obvious move now that it has happened, Amazon’s IMDB (Internet Movie Database) has added streaming videos to the site. Sure, they offered trailers before, but now we’re talking full-length movies and television shows.
YouTube Calls on Users to Build Help Center
A weekend post on the YouTube Blog is calling for users to make "informative, creative" videos to embed in the YouTube Help Center. Categories that users can make videos for include:
MySpace Reveals Advertisers for MySpace Music
In my write-up about the upcoming MySpace Music the other day, I had to leave a question mark in the "advertisers" section, because it was unknown who would be advertising as MySpace Music launched. Rumor has it that MySpace Music will launch on Thursday the 18th, and MySpace has now let the advertising cats out of the bag. The company issued a release listing the initial advertisers for the launch. They are:
Online Gaming Attracting More Females
Growth in online gaming had significant user growth among teenage girls between the ages of 12 and 17 and women between the ages of 55 and 64 according to a new study from comScore.The total female online gaming audience in August 2008 grew 27 percent compared to the previous year to nearly 43 million visitors.
Can Tim Berners-Lee Change The World Again?
Close to twenty years ago Tim Berners-Lee changed the world. He may, judging by a recent speech before the Knight Foundation, amend that to say it was the developed world that was changed, and not entirely for the greater good. There is still the optimistic sense, though, that the Web is a work largely unfinished, leaving lots of good to be done.
Pfizer Launches Site On Medicine Safety
Pharmaceutical company Pfizer said today it is launching a Web site aimed at educating healthcare professionals, patients and the public about medicine safety."We want to increase understanding of the industry’s system for ensuring medicine safety," said Dr. Joseph M. Feczko, chief medical officer for Pfizer.