Ad Testing Tips From Yahoo

Google Comfortable Enough In Its Own Economic Shoes

Google CEO Eric Schmidt is a busy man as you can imagine, and has probably been even busier than usual recently, now that he has been named to the transitional economic advisory board of President-Elect Barack Obama at a time when the economy needs all the help it can get.

Facebook Ad Rates Drop

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad…

Search Ads Vs. Display Ads?

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas. Why Not Use Both?

The Internet is No Place For Comedy

The Internet has been accused of ruining a lot of things. Newspapers, the music industry, the film industry, the television industry, etc. So why not the stand-up comedy industry too? It depends on who you're talking to whether or not the Internet ruined these things or made them way better. I think most users tend to lean toward the latter. It is usually the providers…