New Yahoo Homepage Moving Forward

The launch of a handy dandy new Yahoo homepage may not be too far off now.  A member of the team responsible for its redesign has posted an update, and it sounds like all sorts of progress has been made.  Bucket testing is underway, too.

YouTube, Hulu, iTunes Welcome “Sesame Street”

YouTube, Hulu, and iTunes have a received a high honor: the "Sesame Street" stamp of approval.  This much-loved PBS program is in the process of establishing and/or expanding its presence on each of these sites.

CEOs Split On Social Media Effectiveness

When it comes to social media 29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal amount (29%) believes social media is ineffective according to a survey from PRWeek and PR firm Burson-Marsteller.The survey found that 42 percent of CEOs personally participate in social media outlets, but just 18 percent of CEOs have used…

Another Batch of Tips for Optimizing Your AdSense

Last week, Google began a series of videos called "Optimisation Essentials" for AdSense tips. When I reported on that, some discussion was sparked in our comments, and hopefully that will continue now because Google has put up the second video in the series. The theme here is "Dress for success - impressing your audience."