Facebook Revises Alcohol App Policy
Facebook has lifted its restrictions on applications that contain content that promote or reference the sale of alcoholic beverages.The company says it will use its Demographic Restriction feature to manage the way alcoholic content appears to its users. Facebook’s restriction technology is based on a combination of what information a user has entered and verified on the site along with IP targeting by location.
Microsoft Reaches Search Deal With Sun Microsystems
Microsoft has struck a search distribution deal with Sun Microsystems to provide its MSN Toolbar to U.S. based Internet Explorer users when they download Sun’s Java Runtime Environment platform.
MySpace Launches New Profile Editor
MySpace has often been maligned due to certain users’ garish profiles. Now, although no one’s outlawed the use of glitter and bad music, the social network seems to have made an all-around smart move by introducing Profile 2.0.
Facebook Lowers Ad Cost With 32% Growth
Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.
What Future Lies Ahead For Marketers?
Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networks
Craigslist Bandit Nabbed
It seems like human nature to root for a guy who pulls off the perfect heist—heck, who didn’t love Oceans 11, Bandits, or the Italian Job? Maybe the Craigslist Bandit spent too much time planning his bank robbery and not enough time watching all the creative ways Hollywood cops get DNA evidence. A little CSI goes a long way, and Anthony Curcio would have known not to leave his tobacco-spittoon out where the cops could get it. Yeah, tobacco-spittoon, which sort of drains the bradpittian glamour right out, doesn’t it?
Ad Testing Tips From Yahoo
Google’s not the only one passing out some tips to get businesses ready for the holidays. They recently offered some tips for utilizing Google Analytics, Google Checkout, and of course, the ever-popular, Google AdWords. Had their deal with Yahoo gone through, you may have been able to incorporate some of these tips with Yahoo’s advertising platform, but it seems that it was not meant to be.
Schmidt Turns Down Role Of America’s CTO
It looks like Google isn’t going to simultaneously lose its CEO and gain a powerful friend in Washington. Eric Schmidt has said in no uncertain terms that he won’t become America’s first CTO.
Matt Cutts Likes To Play With Spammers
Well now that the Yahoo deal fell through, some are looking for their own opportunities to team up with Google. One such person is a guy named Rob. Matt Cutts shared a humorous experience on his blog about a guy who wants to "purchase advertising space". Matt shares the initial email: Dear Webmaster,
Simplicity and Search Quality Go Hand in Hand
Google respects simplicity. That’s clear based on the design of their home page (assuming you don’t use iGoogle). It’s changed very little since the beginning. It’s simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search.