Another Batch of Tips for Optimizing Your AdSense
Last week, Google began a series of videos called "Optimisation Essentials" for AdSense tips. When I reported on that, some discussion was sparked in our comments, and hopefully that will continue now because Google has put up the second video in the series. The theme here is "Dress for success – impressing your audience."
Spam Botnet Earns Estimated $3.5 Million Annually
A study on spam from Berkeley and UCSD came back with some pretty intriguing results. The most publicized one was that 1 in 12.5 million conversions is all it may take for spam to be profitable. Other findings show Hotmail may have the best spam filters, and that it’s likely that spambot operations are not third-party services.
Why and How LinkedIn Works for Business Professionals
LinkedIn wasn’t always one of the social networks known for having all the bells and whistles. In fact, only until recently, it didn’t have an applications platform, an ad network, or other features that make sites like Facebook and MySpace so popular.
Social Network Launches For Iraq And Afghanistan Veterans
The Iraq and Afghanistan Veterans of America (IAVA) has partnered with the Ad Council to launch a national multimedia public service advertising campaign (PSA) along with a new social networking Web site geared exclusively toward Iraq and Afghanistan veterans.The new Web site CommunityofVeterans.org, provides information that can help veterans with transitional and readjustment issues, including a searchable database of national and local resources on topics such as jobs, education and health.
NYT Online Leader is the Next NPR CEO
Vivian Schiller, the head of the New York Times’ online division has left her job to become the new President and CEO of NPR (National Public Radio). She replaces Dennis Haarsager, who’s been the interim CEO since former CEO Ken Stern left.
Google Reader Gains Auto-Translation Abilities
We English speakers are truly lucky that so much of the world is willing to accommodate us, learning enough of the language to at least give directions to the nearest bathroom. But there’s an amazing amount of written content out there that isn’t in any given person’s native language, and to help with this issue, Google Reader has gained an auto-translate option.
U.S. Asked To Halt Online Gambling Rules
The Bush Administration is working to finalize regulations to enforce a ban on Internet gambling despite concerns raised by banks calling the regulations ambiguous, burdensome and unlikely to stop Americans from gambling online.
Getting More Out Of Marketing Conferences
Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?
Google Makes Planning Ads Easier
You may recall earlier in the year, Google released Google Ad Planner on an invitation-basis only, not unlike the release of Gmail. Today, the company has announced that Google Ad Planner is available to everyone.
Social Media Leads Holiday Shoppers To Bargains
Social media will play a role this holiday season in how people find bargains, with nearly 30 percent of online shoppers saying the best way to find discounts is through sharing links, comments or social sites, according to a new survey from Guidance.Email is popular with 45 percent of respondents who say it is the best way to learn about deals while 16 percent said they find out about discounts from a retailers Web site, and 10 percent cited banner ads.