Personalizing Ads Piece by Piece to Get More Clicks

Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace's MyAds, or even Google's display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.

Love Letters from Googlebot

In a mildly weird fashion, Google answered some questions regarding HTTP status codes and "if-modified-since" from users who were either made up or had their names changed to protect their anonymity. Names like Little Jimmy, Temp O'Rary, Janet Crinklenose, and Frankie O'Fore (my apologies to any Janet Crinklenoses who may be out there, but I think I'm safe in my assumption that the name is…

‘Tis The Season for Google Mobile Tips

As Doug talked about the other day, Google is counting down the days until January 01, 2009. They're doing so by providing tips for various Google products. Google Mobile has its own countdown providing a tip a day specifically for using it until the New Year as well.

Online Retailers Cash In On Cyber Monday

While the economy boded poorly for brick-and-mortar stores over the holiday weekend leading up to Cyber Monday, Hitwise says business was pretty much booming for online-only retailers.

Sprint Lobbyist Declares Net Neutrality Support

The thing about being a journalist, web or otherwise, is you are essentially always on the job, and sometimes you’re on the clock when you least expect it. Rufus Edmisten, former attorney general and secretary of state for North Carolina turned Philip Morris/Sprint/Alltel lobbyist, was informed of my occupation more than once—web journalist, I told him—which didn’t seem to register on any particular level with…