Chatting About Business Positioning with Michel Fortin
Michel Fortin of http://www.successdoctor.com is well known as the editor of “Internet Marketing Chronicles” newsletter. He is also a speaker, copywriter, college professor and author of several books on the topic of small business.
Without These 10 Ingredients Your Business Will Fail
Are you a small business owner? Are you thinking about starting a small business? If you answered yes to either of these questions, then there are some things that you need to know. Statistics show that 95% of small businesses fail within the first 5 years of operation. I consider this number to be quite high, though probably not too far from accurate. The good news is that with the proper ingredients, you can be one of the 5% that succeed. Think of it like baking a cake. If you don’t include all the right ingredients, your cake won’t rise. The same applies to your business. Although every business has its differences, there are 10 ingredients that every business should share.
How To Get People To Read Your Ads
Rule One:- The Headline
The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. Its sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.
10 Tips for Making Your Site More Useful
People rely heavily on sites that are most useful to them. They go to Dictionary.com to look up or translate words. They go to BankRate.com to use financial calculators. They go to SmallBusiness.com to get and give business advice. They go to Coupons.com to save money. They go to 1800flowers.com to quickly and easily order gifts for loved ones. They go to HomeDepot.com to learn how to install a ceiling fan.
Ezine Envy!!!
Ok, so you bought a new computer, learned the basics, got yourself a website and are ready for the bucks to come rolling in. You did some advertising with the free classifieds, listed your url in some directories and thought you were all set. After you manually submitted to the major search engines, you were sure the bucks were going to come pouring in. You waited and waited but only about 50 people visited your site and nobody bought anything. You see others around you becoming successful, but your business is going nowhere!
Yearly Check-Up
Remember last year, the message that we could not escape?
Think for a moment.
Every newspaper, every news program, magazines of all sorts were carrying stories about it.
Marketing With Signature Files
A signature file is a short paragraph of text that you place at the end of your email messages or any articles that you write. It should be about 5 or 6 lines long and contain your contact details with a brief summary of what you or your company offers.
Web Site Text and Navigation
Ever been to one of those ever-so-cool (at least that’s what the web master thinks!) sites with colored text on a dark background? Do you find it difficult to read? Don’t worry – it’s not your eyes! So do I. So does everybody!
Why Two Tier Affiliate Programs
Affiliate programs that pay two tier commissions are those that pay you a small percentage on every sale made by any new affiliate you refer, in addition to the usual commission on your own sales.
You Don’t Need A Merchant Account …
That’s right, you don’t need one – but if you’re selling your own products or services, you’ll sell much more with one! Think about it … one of the main advantages of buying online is convenience.