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I – I – iMac! Hype Meets Analysts
What new product gets more press attention than a new Porsche? What can generate more buzz than bear at a beehive? It's…
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Developing Your Verbal Logo by Gary Lockwood
The next 30 seconds may determine whether you get your funding, make the sale or establish your point-of-view! In this faced-paced, mile-a-minute world, you often have only a few seconds to get your message across. Most modern television and radio commercials are no more than 30 seconds. Where could you use an effective 30 second commercial message about your business? These mini-messages are ideal for…
Top Mistakes Made When Optimizing Web Pages
A common mistake that I see in the SEO world is people tweaking their optimized pages without really giving them a chance to see what they can do. Along the same lines are those that make changes to their optimization just because rankings drop in any given month. It sometimes take months for search engines to index newly optimized pages. Furthermore, it can take a…
Your 2002 PR Plan Blueprint
Incorporate the ideas below into your 2002 PR strategy. Declare yourself an expert. Back it up with your knowledge.
Create A Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following:
How To Decide What To Sell on Your Web Site
When you decide to start an online business, the most important decision to make is what to sell. There are three types of products you can sell on your web site:
