Are You Busy… or Productive?
Are you busy or are you productive? The question is innocent enough. But can you handle the truth?
Recently I was doing some consulting with a client who carefully examined how his sales representatives spent their time. He concluded that they actually spent less than 5 percent of each day engaged in the act of selling! Imagine, 95 percent of each sales day spent on nonselling activities. Writing letters, putting together information packets, filling out paperwork, telephone prospecting, and traveling consumed their days.
How To Design Your Website For Maximum Sales
1. Front Page
Make it brief and quick loading. Avoid large graphics, fancy Flash movies and hefty Javascripts. Have a sharp marketing focus. Display your most important marketing information on your front page. Avoid filling it with tons of details or hyperlinks. Your front page’s primary function is to capture the visitors’ attention and generate further desired actions such as the browsing of your sales catalog.
Fond Of Autoresponders? Write ’em Right!
Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even for the professional marketer.
Seven Free Tools for Your Web Site
A search utility makes your site look more professional, as well as providing a useful service that will make your visitors return. I’ve been using FreeFind, which will spider your site on request or by schedule, and sends an e-mail report of search terms that your visitors have used. You can also have a “What’s New” link and page, with an icon if you want. You can set member-only pages not to be spidered.
4 Step Formula For High Profit Classified Ads!
Ready to see your online advertising efforts explode? Here’s my 4 secrets to writing high profit classifieds that bring me a huge return on investment.
Be a Person of Your Word
There is an adage my father used to tell me all the time – “You’re only as good as your word.” In other words, when it comes right down to it, it doesn’t matter what you’ve said; what matters is what you do.
The Value of Self-Teaching in Home-Based Marketing
When I became a music teacher, I thought I had learned enough in college to be an expert in my profession. Was I in for a rude awakening. After a short stint I realized what’s more valuable in teaching is what they fail to teach you in college – what you learn on your own on the job.
Seeing From Your Customer’s Point of View: Six Ways to Increase Sales
The better you can describe your best customers, the more products and services you can sell. How do you do that?
Know Your Customer
What newspapers, magazines, and e-zines do they read? What topics interest them most? What groups or associations do they belong to?
“We Were Taught To Say ‘Thank You’… Have We Forgotten HOW?”
When you get an order, do you remember to say Thanks to your customer? If someone requests information from you, or even your autoresponder, does the message they get say Thanks? Do any of your replies say Thank you?
Grow Business In An Economic Slowdown
Bad economic news doesn’t have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business.