On Target: the Success Tactics of ExactTarget

The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product "enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns."

6 min read Archive

What Online Customers Really Want

We have all heard the horror stories and watched as one dot.com after another bit the cyberdust into oblivion. They may have had multimillion dollar budgets and a staff of hundreds of employees but they all made a fatal error; they forgot to put the customer first. That is not surprising since most business schools in America teach that the most important thing in business…

2 min read Sales

Looking Into The Future

While overall there has been a lot of negative attention and news concerning the Internet and related business, it continues to be a great tool for marketing a business, gathering work-related information, and browsing for products and services, as well as research and study for millions of Internet devotees. Regardless of the many struggles companies and individuals have experienced surrounding Internet-related commerce, the web has…

4 min read Archive

Executing A C++ Application Over The Internet With PHP

Page 1: Introduction If you’ve ever had any exposure to Unix/Linux, then you would know that it has both C and C++ compilers built into it: GCC and G++ respectively. Unix uses these compilers extensively during program installations, makes, etc. Using a couple of console commands, some C++ and some PHP, I will show you how to create a totally integrated C++ sample application, which…

7 min read Archive

8 Ways To Generate New Ideas

The only purpose of a business is to bring in a customer; and there are really only two ways to do it - through marketing or innovation.

3 min read Archive