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[all links can be found in Resource Box below] If you have a Web site, part of your business is to make…
The field of search engine optimization is a constantly evolving industry with important changes being made almost daily. In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of.
From Rankings to Revenue: Why Human Traffic Analytics Still Fall Short SEO began with a single goal: climb the search engine rankings.
If you spend any length of time selling products on the Internet, you’re going to find out that it’s very hard to sell "very low priced" products. What? Why is that? You’d think that people would LOVE to pay Very Low Prices for products!
ClearCommerce Corporation, a provider of payment processing and fraud protection software for e-commerce, studied 1,100 of its best online merchants to get a better understanding of online fraud. In doing so, they analyzed 6 million transactions from 40,000 customers who were collectively doing business with the company’s merchants.
In some form, if we work with others, we are all part of a sales team. We may write the content that is being sold or sell the space that the ads will go in. Either way, without the one, the other cannot survive. Without content, what can be sold? Without an ad to go in the content, how can money be made to pay…
