Archive
What You Can Learn from CEOs Who Carry a Quota
Last week in Chicago, I had the good fortune to meet for the first time with the senior vice president of sales…
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Look Up to Those Beneath You
Living by comparison is fatal vision, for always there will be those who appear better off and worse off than ourselves at any given moment in time. In truth, there is no such distinction as superior and subordinate. We all have unique talents that will blossom and flourish when nurtured.
Customers Prefer Special Treatment Over Low Price
The department store chain, Nordstrom, is a master at giving its customers special treatment. I live in Phoenix, Arizona, where until recently, there had been no Nordstrom. The closest stores were located in San Diego, some 300 miles away or one hour by air. So how did Nordstrom get people from Phoenix to shop at one of their stores in San Diego in big numbers?…
Using Multilingual Websites
An English-language site is fine for attracting Web visitors from English-speaking countries (only 5.6% of the world's population), or from the sporadic English-speakers in the other countries. But the need for a second (and third) language on your site comes when it becomes obvious that you are missing out on sales to another country.
Make Sure You Target the Right People
In any kind of sales or marketing campaign, you want to make sure you target the right people. The problem, however, is that who the right people are not always obvious. For example, I was consulting with a company that of my clients had education centers all over North America in which they taught various types of technical courses to high school graduates.
Zig Ziglar On Ambition
It is my conviction that ambition, fueled by compassion, wisdom, and integrity, is a powerful force for good. It will turn the wheels of industry and open the door of opportunity for you and countless thousands of other people.
