Smell Affects Your Business
Companies are becoming more aware of the importance of good air quality to the health and well being of their customers and employees. But air quality and smell can also remarkable influence on the emotional and cognitive processes of the people within a building as well.
Risk reversal .Getting paid for performance . one incredibly powerful approach
I’ve regularly written about the importance risk-reversal plays in dissolving buyer scepticism. As a way of allaying buyer fears, some of my clients have adopted money back guarantees and their sales have increased dramatically just as a result of implementing that guarantee.
How To Turn The Biggest Sceptics Into Eager Buyers
When making a purchasing decision, people have their “rip off radars” on high beam. They’re wary and so they should be — after all, they’re about to spend money so they want to be sure they’re not going to get ripped off, AND they want to be sure they’re going to get the absolute best return on their advertising dollar.
The Power Of Subconscious Marketing
When you persuade your prospect’s subconscious mind to do something, their conscious mind will usually follow. This is true even if the conscious mind disagrees with the subconscious.
The Anatomy of an Affiliate Program
Here we look at all aspects of the commission structure, referral tracking, and types of links in affiliate programs…
E-commerce On The Rise
Although last year’s global recession hurt many sectors of the business world, e-commerce was an area that that ended really well. Buyers around the world spent more than $600 billion dollars last year. This figure was a huge 68 percent increase from the previous year (2000). [International Data Corp (IDC)].
US Online Retail Sales
Historically, the fourth quarter of every year has largest number of online sales. This is usually due to the holiday season. Although, the September 11th attack initially affected online sales, the fourth quarter of last year came back stronger than ever. Here is a breakdown of online sales as estimated by the Department of Commerce for the last two years:
Recommendation Letters Demystified
There is a lot of confusion about recommendation letters.
Recommendation letters are often referred to in a number of different ways including: letters of recommendation, reference letters, letters of reference, commendation letters, and sometimes even, performance evaluation letters.
Dot-US Is Available!
Most countries have top-level domain names which end with their countries’ designated suffix, such as .ca(Canada), .uk(United Kingdom), etc. Finally, after many years of prodding, the U.S. government will allow individuals to register their own .us domain name. On Monday March 4th, 2002, the U.S. government will allow companies to register their trademark name with a .us suffix. After April 9th, anyone can register their name. The 35 registrars who have signed-up to sell the .us TLDs can do so to anyone who has a business in the United States or does business here. The U.S. Commerce Department selected the Washington D.C. company, NeuStar, to operate the name last year. NeuStar also works with the Australian company NeuLevel to operate the .biz TLD. Neustar will charge the 35 registrars US $35 per name and the registrars will charge us somewhere between $15-$30. Although 100,000 names have already been issued, they are mostly owned by state and local government agencies. When .us was first released, it wasn’t very popular because the name looked like software.lex.ky.us. However, now Neustar says that they will allow people to register their names which look like software.us. What a change! Lastly, Neustar promises that they can register and have your domain name operational in less than 15 minutes.
Use the Internet and Your Web Site to Close Sales
The Internet is currently the most dominant force in marketing. Yet, most companies are struggling to implement strategies needed to make their web sites pay-off and increase their business. The first step is to bring visitors to your site. The best method to increase a site’s visibility is through old-fashioned sales and marketing; there is no quick fix. The sales professional makes use of their web site to increase sales and attract new customers. Here are a few tips on how to use the Internet to close sales.
Take those Affiliate Links off your Home Page!”
Do not put the links of your affiliate programs on your home page. Why?