Attract More Buyers to your Product: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add…

What’s Working, What’s Not?

What needs a boost in your business? Do you want to sell more books or products? Need more new clients? Need more ezine subscribers? More Web visitors?

5 Sure-Fire Sales Letter Profit Igniters

1) The Yes Factor There's a practice in sales where you get the potential customer in the yes mode with the hope that when you ask for the order, they have been so conditioned to say yes that it comes out automatically.

Overcome These 3 Buying Obstacles

Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income.