Lessons from LearnKey: What the CEO Needs to Know

LearnKey founder and CEO John Clemons decided early on that his company could not be all things to all people. That’s why he decided his company would be the best e-learning production company in the world. This decision bears out in the breakdown of employee function: only ten percent of their 100 or so employees are in sales and marketing, while 75 percent work on…

Attract More Buyers to your Product: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add…

What’s Working, What’s Not?

What needs a boost in your business? Do you want to sell more books or products? Need more new clients? Need more ezine subscribers? More Web visitors?

5 Sure-Fire Sales Letter Profit Igniters

1) The Yes Factor There's a practice in sales where you get the potential customer in the yes mode with the hope that when you ask for the order, they have been so conditioned to say yes that it comes out automatically.