Are Your Preventing Your Own Good?
It's so easy to know what is good for you. You know it is good for you to eat fruits and vegetables,…
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It's so easy to know what is good for you. You know it is good for you to eat fruits and vegetables,…
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Writing a sales letter is comparable to creating a hypnotic script. The hypnotist recites the script to a person in order to persuade them to focus on something that will change their mind or behavior.
Two hundred years ago, the alchemists dreamed about finding something that they could turn into gold. Today that something has been discovered on the Web. It's traffic. Every marketer knows that sales is a numbers game. The more eyes you put your offer in front of, the more sales you make. But how do you get traffic?
If you do your best, you can't go far wrong. So said out grandparents and our parents. Boy were they wrong!
Try to find an article on the Web that explains, in plain English, what a "Web Service" is and you'll be going around in rhetorical circles with no simple explanation, and no examples. Most articles start out with some ambiguous explanation like: "Web services identified with WSDL and UDDI protocols make functionality available over the Internet using SOAP encapsulated in XML envelopes" and then the…