How to Maximize Your Holiday Ad Budget

The 2002 holiday sales are critical for many Internet retailers. The majority of e-tailers question which ad buys are profitable. Leadership in search engine market reach continues to fluctuate between AOL, MSN and Yahoo. However, campaigns in second tier search engines are frequently more cost-effective and listings co-brand into these larger properties.

Finding the Right SEM Contractor

There is much to learn about making an informed decision when it comes to selecting a search engine marketing (SEM) contractor. As in most industries, some are reputable and some are flaky. An important consideration is the definition of the services themselves, so you know what you're getting for the money. Other factors include pricing, vendor experience and proficiency, customer service, and vendor contracting and…