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Production-Line Creativity
Are you as productive and creative as you could be? A few years ago I travelled up the north coast of New…
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Follow Up: Killing the SpamBot Spiders
Almost every website operator wants search engine spiders to visit. After all, search engines are the best source of free traffic on the web. In the event that you don't want them to visit, they are easily kept at bay with a properly formatted "robots.txt" file.
How To Double, Even Triple Your Sales Instantly
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.
Swipe Your Way To Success (Legally!)
Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.
Increase Your Sales By Using Confidence
Does your sales letter display confidence? I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product is the one that will solve their problem?
Outsourcing: A Viable Option
A software developer phoned recently to ask me to edit the writing in a PowerPoint file that will be shown to possible investors. Nothing is unusual about a self-employed writer getting a phone call from a potential client. What is a bit unusual, however, is the fact that the developer resides in Gujarat, India and I am situated in Vancouver, Canada.
