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The Perfect Gift for Your Customers
It's almost time for the holidays again and we all want to do something for our customers, right? We want to let…
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Before you spend that money, let’s talk about history
Have you noticed all of the advertisements on the Internet from "gurus" and people who have "made it" with their Internet business? You know the ones, they tell you how in demand they are. They tell you how they get several thousand dollars for each seminar they give. They tell you how they've made hundreds of thousands of dollars online. And they tell you they'll…
If You Want Them To Hear You, Speak Their Language
You've probably noticed that there are some problems with our communication system. We have to use words. They are often imprecise, awkward and unable to capture the essence of what we want to say.
Harness The Power of a Strong Vision
What is your vision? How is this vision communicated to inspire you and your organisation? You don't have a clear and powerful vision? Join the club. When I'm working with individuals, I've noticed that generally they fall into two distinct categories regarding having a strong vision. Either they've never really had the opportunity to understand the concept of having or defining their vision. Or they…
Technology That Sells: POP-UPS
Every day someone writes and asks me to "look at their site." What they are wanting is a critique of their design, sales process, etc. Almost always there are a couple things they are missing that would greatly enhance the selling power of the site. This week I want to write a quick review of a couple of those things and even give you a…
Run Profitable Contests with the Aid of Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or…
