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Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But…
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message.
Keeping your email organized is imperative, especially in corporate or small business settings. When you use email for business purposes, you are essentially handling customer files. Because of the importance of this for even the smallest of businesses, those files should stay as organized as possible. You wouldn't just lump all of your paper customer files into a corner would you? Most of us wouldn't,…
More and more publishers are consistently getting accused of spamming. Whether there is any truth to some of these accusations is yet to be seen, however in MOST instances these accusations are nothing but a complete farce! We as publishers seem to get picked on MORE so than anyone else online. I am not certain as to WHY exactly that is, but we do.
The Internet's full of hyped-up promises of the 'ultimate' marketing secret that will singlehandedly skyrocket your business to instant success.
When trying to come up with an ad slogan or headline, do certain familiar phrases leap to mind? Phrases that have been used a million times, like "Three Easy Ways...," "Introducing the New and Improved...," "Service With a Smile," or others like them?
