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While there are few career paths that some would call perfect, being a consultant comes pretty close to having it all. Yet…
When I was a young and inexperienced web designer, I was once asked what made a great web design. I blithely responded with something like "lots of cool graphics and moving objects!" I cringe when I remember this particularly dreadful moment in my life. My real concern, however, is with aspiring web designers today. I am an avid participant in online discussion forums and hear…
You've sent the press releases and after what seems like an eternity of waiting, you finally get the call! The call that says, "Hey, we loved the press release and think there is a story to be written!"
Strategic alliances are today commonplace among large corporations. The advantages allow these companies to successfully compete in the global marketplace. Powerful synergies are the outcropping of these alliances. Smaller companies can derive the same advantages through alliance relationships. In this article, I will focus on what I call Synergistic Partnering Alliances where competitors can realize great value by building relationships of integrity with one another.
If you're a professional writer, should you ever write for free? I used to be adamant that that way lies madness. However, I've changed my mind. Sort of.
Pick up any magazine and turn to the back. What do you see? Pages and pages of ads, some big, some small ... and almost all of them end with a website address. Same thing with your local newspaper classifieds. The ad gets your attention and the website gives you all the details.
