The Reporter Called! Now What???

You've sent the press releases and after what seems like an eternity of waiting, you finally get the call! The call that says, "Hey, we loved the press release and think there is a story to be written!"

In Bed With the Enemy: How to Successfully Partner With Your Competition

Strategic alliances are today commonplace among large corporations. The advantages allow these companies to successfully compete in the global marketplace. Powerful synergies are the outcropping of these alliances. Smaller companies can derive the same advantages through alliance relationships. In this article, I will focus on what I call Synergistic Partnering Alliances where competitors can realize great value by building relationships of integrity with one another.

Promote Your Local Business Using Traditional Media

Pick up any magazine and turn to the back. What do you see? Pages and pages of ads, some big, some small ... and almost all of them end with a website address. Same thing with your local newspaper classifieds. The ad gets your attention and the website gives you all the details.

Does My Back-End Look Big In This?

There is no rule that says you have to have back-end products. There are many people online who sell a single product and make good money at it. But, in truth, they are wasting a valuable resource, and making a lot more work for themselves, as we shall see.