Archive
Accessibility and the Web
This week I walked passed a company building a wheelchair ramp to facilitate access to its building for people unable to climb…
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The Do’s And Dont’s of Applying for Work @ Home Positions
Most people want a work @ home position, whether they find one researching online or their outside employer considers telecommuting.
Sales Letter Surgery … Before and After …
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't) this article will be of particular interest.
Keeping It In the Family
I'm sure you've heard this dreaded statistic before: the failure rate of all start-up businesses is around the 90% mark. Add to that the further distinctly unpleasant fact that roughly 50% of all marriages end in divorce and you can quickly see that the odds of your new small business succeeding, already slim, become positively anorexic if you run your business in partnership with your…
How To Write A Press Release AND Get It Published
Summary This article contains a checklist to writing a press release. And it includes the single most important ingredient of a press release, that will dramatically improve your chances of getting your news published.
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.
