Office Gossip: An HR Challenge

"Lies, rumors, and office gossip have always been an entrenched part of the workscape," says Samuel Greengard, in his article, "Gossip Poisons Business: HR Can Stop It," and if you've worked in an office, you know that's true. For some, it's just static, but it can get out of control, be harmful to the target, and cause risk for management.

3 min read Archive

But What Do I Sell?

So, you want to start your own online business. You know you have to create your own website, start your own ezine and generate traffic to your site before you can make sales.

9 min read Archive

How To Increase Your Closing Ratio

Golly, if you're involved in any kind of marketing or promoting a product....seems like you've got to be some kind of superman salesman to make a lot of sales.

5 min read Archive

Use Multiple Sales Letters For Your Product To Increase Profits

Are you using an autoresponder for automatic follow-up with your prospects? Good move. But are you really maximizing your follow-up system by sending your prospects to different sales letters for each autoresponder they receive? If not you're losing out on a powerful tool for increasing profits.

3 min read Events

12 Tips For More Effective Letters

Assessing the Effectiveness of Your Letter Before you send a single line of mail, pause and ask yourself a handful of straightforward questions.

11 min read Print