Get Your Own Domain Name Or Die

Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't. And the clients I've had the most trouble with use yahoo addresses or other free addresses. I understand that you don't want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here. If you don't buy anything from yahoo's off…

Search Term Guidelines for Overture Advertisers

When discussing pay per click advertising with Overture advertisers, they tend to say it's an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click. To bring your average cost per click down while…

GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE

Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire -- you lose the sale.