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Letting Go Of Coattails
If you're looking for a way to make money from home and you've been online for any length of time you will…
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Easy Copywriting: Develop a Conversational Style
What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style. Try the tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.) If you initially find writing in a casual conversational style difficult, relax. You can do it. It's just a matter of getting…
Ten Questions To Ask Before Hiring a Freelance Writer
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first. 1. What am I looking for? Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic? 2. How do you charge? Many freelancers work on…
Win-Stay, Lose-Shift; A Marketing Strategy That Works
When you're in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you can you stick with a plan that you make all year?" the unspoken inference being -- or will you be "flighty" like all the…
How To Integrate Keywords Into Your Web Site Copy
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article.
Step Back to Succeed in Decision Making
All of the greatest leaders in world are man-managers. Without exception, they command respect from those who work with them and for them. Some managers may rule with a rod of iron, others with a softer approach, but the key trait consistent in all great leaders is their charisma.
