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Several years ago, at the beginning of my Internet career, I asked someone if HTML was an abbreviation for Hotmail. Yes, I…
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first. 1. What am I looking for? Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic? 2. How do you charge? Many freelancers work on…
When you're in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you can you stick with a plan that you make all year?" the unspoken inference being -- or will you be "flighty" like all the…
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article.
All of the greatest leaders in world are man-managers. Without exception, they command respect from those who work with them and for them. Some managers may rule with a rod of iron, others with a softer approach, but the key trait consistent in all great leaders is their charisma.
Believe it or not, the more "unattainable" you make your product or service, the greater the desire is for people to buy from you - if executed correctly, of course.
