Archive
Why Have A Budget Analysis
Let's start by defining a "Budget Analysis". This is simply a breakdown of your budget (income, bills & expenses) showing how much…
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Why should you market with postcards? Here are 10 good reasons!
1. Postcard marketing is affordable, even for the smallest of businesses. A year-long postcard marketing campaign to each name on my mailing list costs less than $6.00 per name per year. And, better yet, my mailing list rental costs are zero. That's because I created my own list for free. Before I put any name on my list, I ask myself if this person would…
Beyond BASIC: SheerPower 4GL
There are so many programming languages out there, it's almost impossible to count them without digital help - and that's not a reference to fingers. A quick browse in a bookstore can easily overwhelm even an intermediate programmer. When a new language comes out, it's a difficult birthing process. The language must take its first breaths in full public view, amongst cynics and idealists. This…
Keeping CRM on track: The CRM Diagnostic
CIOs and CEOs who are engaged in implementing a Customer Relationship Management initiative know how difficult a process it is. Relatively new and rapidly evolving, CRM solutions are still the source of great concern for managers in many of the Fortune 1000 companies. Because of the high stakes involved in these complex projects, managers are struggling to find meaningful measures of effectiveness and progress with…
Is Your Web Site Held Hostage By Service Providers?
Do you use third-party services to track the links on your Web site? What about for processing your online credit card payments? If so, you are probably losing sales that you don't even know about. Third-Party Services Defined.
The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality, they don't. The good news is that by understanding the various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.
