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The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn about solutions,…
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality, they don't. The good news is that by understanding the various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.
E-tailers and other online merchants are dreaming of a green Christmas! Research findings indicate that ecommerce is predicted to boom this holiday season!
Are you getting your money's worth out of your software? If you're like most people, you only use about 10% of the potential of the products you buy. That could mean that you're buying multiple pieces of software that all perform the same tasks! That's a gigantic waste of money that no one can afford. This is precisely what I found in regard to Microsoft…
There are many reasons to be investing these days, and too much opportunity to not have your money working for you. However, I believe the majority of people dread having to deal with investment matters, and tend to jump into purchases and then hold their breath hoping for the best. After a long day at work and taking care of the family, it's hard to…
I regularly hear from Web site developers who have added a new cookie-enabled feature to their site only to discover that visitors using the Microsoft Internet Explorer 6 (IE6) Web browser are unable to use it. After a little investigation, they discover the problem has something to do with cookies and a new W3C Recommendation called P3P. "What is P3P?" they ask. "What does it…
