Keeping CRM on track: The CRM Diagnostic

CIOs and CEOs who are engaged in implementing a Customer Relationship Management initiative know how difficult a process it is. Relatively new and rapidly evolving, CRM solutions are still the source of great concern for managers in many of the Fortune 1000 companies. Because of the high stakes involved in these complex projects, managers are struggling to find meaningful measures of effectiveness and progress with…

6 min read Archive

Is Your Web Site Held Hostage By Service Providers?

Do you use third-party services to track the links on your Web site? What about for processing your online credit card payments? If so, you are probably losing sales that you don't even know about. Third-Party Services Defined.

6 min read Archive

The NLP Secret That Makes Your Words Sell

Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality, they don't. The good news is that by understanding the various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.

2 min read Print

Is Your MS Word Going To Waste?

Are you getting your money's worth out of your software? If you're like most people, you only use about 10% of the potential of the products you buy. That could mean that you're buying multiple pieces of software that all perform the same tasks! That's a gigantic waste of money that no one can afford. This is precisely what I found in regard to Microsoft…

3 min read Archive