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Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the "free" article format…
As the product manager for an investment software organization, I am always amazed at the amount of work that is necessary to effectively release a product into the marketplace. From the inception of the idea to the complete release, it is a daunting task. The simplest method to plan and implement a product release is to lay out exactly what needs to happen, organize a…
When designing a web site, you are never sure how it appears to all people. This is because people use different browsers, resolutions, computers and connection speeds to the Internet. Your site may look good with your browser, but absolutely horrendous in other browsers. This is why you should test the usability of your site, before you expose it to the world.
Recently a person asked me if I could replace 125 web pages of her web site with a new drop-down navigation system. If she had to do this manually, she would have to change each page and upload it separately to the server. This would take hundreds of hours. So, what's the answer – use Server Side Includes (SSI) What is Server Side Includes (SSI)?
Just because you work out of your home office, doesn't mean you are less professional. Still many people today will not take you seriously if they see you talk from the "first face" ("I" instead of "we", "mine" instead of "ours"). There is a remedy for this problem. You can create a professional, more corporate look on your web site using the skillful techniques I…
One of the e-marketing topics least written about is viral marketing. Yet it is one of the most successful e-marketing methods used today! In this article, I will discuss the various forms of viral marketing (VM) being used online. I will also provide examples of each form of VM and how you can use it.
