Archive
Sales Letter Commands — How To Use Them For Profit!
Face it; most that write sales letters don't want to sound too "pushy". And I agree with you. You don't want to…
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Press One and Go Directly to Voice Mail Jail
For some people “voice mail” means the voice mail menu system—or “voice mail jail.” You know, when you dial the business number and a voice—not a person—answers and says, “Hello, you have reached XYZ Company. Please listen carefully to the following options.” At this point, you grit your teeth and prepare for an ordeal. After listening to all the choices, you discover that none of…
Mini-Persuaders — Six Steps To Successful Classified Ads
The skillful use of classified ads builds your business. Classified ads are inexpensive and powerful, and are an excellent way to promote your business both online and offline. Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper and in niche magazines. If you've tried a classified or two to promote your business and were disappointed…
7 Ways To Magnify Your Profits
1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.
Article Marketing: An Exclusive Interview With Michael Southon
Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing articles make it a strategy that's difficult to top. And when you think of writing articles, it's likely the name, Michael Southon, pops into mind. Michael is simply one of the web's most published and successful article writers. He's been reprinted literally tens of thousands of…
Software Project Management Primer
Sooner or later, someone steps into your office and says, “You’re a project manager.” It’s that quick, it’s that unannounced. It’s as though it’s expected that, just by hearing those words, you’ll magically know what you’re supposed to do, how you’re supposed to do it, and when things are supposed to get done. If you’re very lucky, you’ll increase your salary. If you’re like most,…
