Archive
Curing the Click Away Syndrome
We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner…
Part of the
network
network
7 Reasons You Should be Writing Articles
You have probably heard that writing articles is a very successful internet marketing technique. But why is this so?
Diversify to Survive
Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs…
Network Forensics
During the Gulf War, computer hackers in Europe broke into a UNIX computer aboard a warship in the Persian Gulf. The hackers thought they were being tremendously clever -- and they were -- but they were also being watched.
Benefits vs. Features: Know the Difference!
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy. It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters.…
Qualifying: The Critical Skill
For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical and unscrupulous individuals who are determined to close a sale at any cost. Yet, we cannot survive without generating sales so selling skills are a critical competency we need to acquire. Selling is an honorable profession and everyone who operates a business should…
