network
Personalization. It's everywhere. It's the big thing. Everyone wants to implement it--and you can't blame business stakeholders for this viewpoint. Personalization can…
Sooner or later, someone steps into your office and says, “You’re a project manager.” It’s that quick, it’s that unannounced. It’s as though it’s expected that, just by hearing those words, you’ll magically know what you’re supposed to do, how you’re supposed to do it, and when things are supposed to get done. If you’re very lucky, you’ll increase your salary. If you’re like most,…
When you're running your own small business, especially if you're a solo operator, you need four pairs of hands, eyes in the back of your head, and psychic abilities don't hurt either. Most of your clients will be wonderful, but some will be difficult. And unless you have a system in place to manage them, slow-paying clients fall into the difficult class. If you allow…
What is a real life story? It is just what it says, a story about the real life of an interesting person. Why can't you be that real life interesting person in your advertising? When you read advertising online, much of it is the same old hype that every other online ad uses. But a real life story set your ad apart from the rest?…
Yes, you can grow an opt-in list that reaches thousands in a very short time. I’ve done it, and now I want to show you how. First, think of how many prospects are seeing your offer to opt-in each day. Then figure how many of them are actually taking the steps to sign-up.
"The greatest achievement of the human spirit is to live up to one's opportunities, and to make the most of one's resources." Vauvenargues Frequently the greatest opportunities and resources available to us sit quietly waiting to be tapped, continuously present, and yet often unrecognizable. What is this greatest of all resources? It is simply our human connections; the people we see every day, the ones…
