Qualifying: The Critical Skill

For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical and unscrupulous individuals who are determined to close a sale at any cost. Yet, we cannot survive without generating sales so selling skills are a critical competency we need to acquire. Selling is an honorable profession and everyone who operates a business should…

4 min read Events

Sales Letter Commands — How To Use Them For Profit!

Face it; most that write sales letters don't want to sound too "pushy". And I agree with you. You don't want to sound like a used car salesman selling hype and filler. But you do need to take a more active voice in your sales letters and actually give direction in the form of a command to close more sales.

3 min read Archive

Push A Button – Automatic Business!

I've spent literally hours and hours developing my website and promoting my products. I'll bet you have too. There's just so much to be done. And the demand for this time is all the time.

2 min read Archive

Prepare Your Business For Your Ultimate Customer

Most business entrepreneurs would rather be in the driver's seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer... the person (or company) that buys their business. I've seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards…

2 min read Archive

How to Sell Even When the Price is Not Right

Do you ever wonder how you are going to make your product or service sell when you don't offer the lowest price? Because people always go for the lowest price offered, right? Not exactly. Do most people buy their cars from the junkyard? Or their TVs from pawn shops? Of course not. There is one thing that customers value more than getting a good deal.…

2 min read Archive