New Realities of Opt-in Email Marketing
Spam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what’s worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.
Opt-in E-Mail Marketing 30K foot Picture
Spam-Proofing Your Website
Almost every website operator wants search engine spiders to visit. After all, search engines are the best source of free traffic on the web. In the event that you don’t want them to visit, they are easily kept at bay with a properly formatted “robots.txt” file.
Get More Sales With Your Sales Messages
You can get more sales with your sales messages by making sure they always include the following 7 key features.
Get Your Own Domain Name Or Die
Would you buy from someone with an “@yahoo.com” e-mail address? I wouldn’t. And the clients I’ve had the most trouble with use yahoo addresses or other free addresses. I understand that you don’t want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here.
If you don’t buy anything from yahoo’s off line why would you buy from a yahoo online? If you’re serious about your business you have to show it in your actions. The first action to take is to buy your own domain name and use it for all of your e-mails.
Search Term Guidelines for Overture Advertisers
When discussing pay per click advertising with Overture advertisers, they tend to say it’s an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click. To bring your average cost per click down while increasing pay per click traffic, you need to get a high number of search terms approved for your site.
GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire — you lose the sale.
An eBook Publisher’s Dilemma: Should I Use PDF or Exe Format?
If you write and publish eBooks, sooner or later you will probably be faced with a dilemma – should you create your eBooks as .exe files or .pdf files?
What Response Should You Expect From An Ezine Ad?
You’ve all heard it before, countless times no doubt – “Ezines are by far the best place to advertise online” – and it’s true. There is no better place to reach a targeted audience and the proof is in the results – visitors from eZine ads are more likely to convert to sales at your website. That is fact.
SEO Advice from Dan Thies
The first questioner is mostly concerned about submissions – it’s really too detailed to give a short response that addresses all the questions.
The “short” answers for Curtis are:
First question
Why Object Orientation for COBOL?
“Why is Microsoft interested in having so many languages target the new environment? Why bother with a language as old as COBOL?” The answer lies in recognizing that most businesses do not have the luxury of rewriting their large code base every time they want to extend the use of their existing applications.