The Search For Seducible Moments
How do you let your users know about your site’s particular benefits? We get this question all of the time from designers. If you offer something that is unique to your organization, (and chances are that you do – that’s why you’re in business) then how do you make the users aware of these benefits?
A little while back, we had the chance to compare two web sites: Sears.com and Dell.com. Part of the objective of each site is to sell expensive products. In the case of Sears, they sell appliances, such as refrigerators and washers. Dell sells desktop PCs and laptops.
Discover The 7 Key Areas Crucial To Business Development
Everyday your online, literally hundreds of pieces of information are laid out before you, and ALL of them claim to contain knowledge critical to your online success.
Now obviously we can’t read all of it, nor do we need to do so.
Therefore, isn’t it about time we finally took a few moments to discuss just exactly what areas we DO need to focus our time on?
The Benefits Of Internet Relationship Management
Businesses are now racing to shift gears from their “mass marketing” strategies of days gone by, to today’s more competitive strategy of “one-to-one marketing”, also known in the business world as customer relationship management.
So what does this have to do with the Internet? Or maybe you are thinking, “How does this apply to me. I don’t even see or talk to my customers, it’s all automated.”
Easy Copywriting: Develop a Conversational Style
What makes writing copy for everything from sales letters to ads to your Web site easy?
Developing a conversational style. Try the tips I’ve outlined below if you’re trying to write copy. (Or dialog for a script, or a novel, for that matter.)
If you initially find writing in a casual conversational style difficult, relax.
You can do it. It’s just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.
Ten Questions To Ask Before Hiring a Freelance Writer
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first.
1. What am I looking for?
Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic?
2. How do you charge?
Many freelancers work on a per-project basis and require one-third to one-half of the fee upfront. Others work on an hourly, per-day or per-week basis. Make sure you get the details before you hire the writer.
Win-Stay, Lose-Shift; A Marketing Strategy That Works
When you’re in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year’s plan and move on to something else. You may even have been asked, as I have, “If I hire you can you stick with a plan that you make all year?” the unspoken inference being — or will you be “flighty” like all the rest of my marketing people, expletive deleted.
Well here’s a paradigm for why we do what we do in marketing that can solidify your strategies, and perhaps be used to explain them to significant others.
How To Integrate Keywords Into Your Web Site Copy
If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article.
Step Back to Succeed in Decision Making
All of the greatest leaders in world are man-managers. Without exception, they command respect from those who work with them and for them. Some managers may rule with a rod of iron, others with a softer approach, but the key trait consistent in all great leaders is their charisma.
Playing “hard to get” … the Scarcity Mindset and it’s Phenomonal Results
Believe it or not, the more “unattainable” you make your product or service, the greater the desire is for people to buy from you – if executed correctly, of course.
Design Web Site Around Affiliate Programs
When starting a Web business, most people choose a topic for their Web site and then look for products and affiliate programs related to that topic. In this article, I suggest searching for a group of related affiliate programs first, then designing your Web site around those programs.