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High-end shoemaker Allen-Edmonds has built die-hard customer loyalty -- by making great shoes and treating its customers like family. Enjoy this case…
Though I don't profess to be an advertising guru', yet there are certain things I have learned the hard way while advertising my own website and Newsletter.
As network marketers we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn't know how to "open" up a call, gets a lot of rejection, and then decides this isn't for me.
(Continued from Part 1) What if you have an image that conveys information, such as a pie chart, graph, or schedule? A simple alt tag description isn't sufficient to convey that information adequately. Roberts explains a work-around for this problem:
You've seen them. In fact, you can hardly miss them because they are so poorly written. I'm talking about the average technical brochure, a piece of work that's often either regurgitated geek-speak, or a droning list of the same old specifications.
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually "serve themselves," without the need for overtime staff, or lengthy voice mail procedures.
