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Develop a Theme That Inspires You
As the New Year begins, it's inevitable that your thoughts turn to the changes you want to make or the things you…
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Speak Geek, But Write to Sell
You've seen them. In fact, you can hardly miss them because they are so poorly written. I'm talking about the average technical brochure, a piece of work that's often either regurgitated geek-speak, or a droning list of the same old specifications.
Is Your On-Line Business Customer Friendly?
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually "serve themselves," without the need for overtime staff, or lengthy voice mail procedures.
Entrepreneurs: Benefits vs. Features-Know the Difference!
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.
How To Prepare Your Finances For War
The world we once knew is gone. Today we must prepare for our financial future within the context of uncertainty. There are wars and rumors of wars; there is strife and conflict next door, across the street, and around the globe. What happens in a remote location somewhere in the world has an effect on how we feel, what we think, and what we believe…
How to Get Any Audience to Love and Admire You
Although TV and radio are mass media, the best broadcasters are able to make each listener feel as if they are sharing an intimate one-on-one conversation. They never elevate themselves about their audience, but speak to everyone as if they were a dear, cherished friend.
