Essential Internet Business Software
An essential part of running a successful Internet business is quality software. Software will play a major role in your success. You must be willing to invest in the software you’ll need to assist you in running your business.
Email Program
The first and most important software you’ll need is a quality email program. Although most Internet Service Providers include email accounts for their customers, these accounts aren’t adequate for an Internet business — especially if you get a large amount of email. Not only do the email addresses contain your ISP’s name, but they are also very limited on features and options.
Do You Know How Much Your Content Costs?
The creation of content is a significant and increasing cost for many organizations. However, few managers know how much they are spending on content. If you’re not measuring the cost of content, you can’t evaluate the return on investment it creates. If you can’t measure content, you can’t manage it.
Holiday Action Keeps Shopping Season Sweet
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research’s Carl Steidtmann to fear “the worst Christmas ever” in the retail sector.
Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders have found that an e-mail follow up strategy can increase sales by a cheery 35%! To weather the ailing economy, use a follow up autoresponder during your holiday campaigns.
Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
A Free Agent Roadmap for 2003
As this year comes to a close, it’s time to look ahead to 2003. The start of a new year is an exciting time and is an opportunity to begin with a clean slate. As you develop your strategic plan, consider the following items to ensure that the upcoming year will be a success.
The Eye of the Storm
I’ve been publishing a newsletter for over 3 years and I’ve been actively marketing and running an online business for almost 5 … needless to say, I’ve seen a lot of trends come and go and definitely know all about “lulls” and “surges.”
Revitalize Your Business To Increase Your Sales
Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business – and increase your sales.
Optimize Your Site for More Visitors, More Sales
Your goal for sites is probably to get traffic – and to get traffic you need to optimize your site so search engines will index it. What about after the traffic lands on your site? You need to keep visitors there and convince them to buy. You need to optimize your site for this purpose, as well.
Is Your Sales Letter Losing You Money Because
Sales letters can be one of the most powerful tools available to businesses when used correctly. But unfortunately, even the best of sales letters can fail — bringing in only a small percentage of their true potential — because they’re missing one of the crucial ingredients needed to close the sale.
Why should writers, coaches and speakers subscribe to Opt-In Ezines?”
Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the “free” article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.