TIP: What’s my Best Way to Publish a Book?”

Q. How do I decide among the many publishing paths -- should I seek a traditional publisher? Should I self-publish? Something in-between? Hard copy? E book? both? I'm not asking what path I should take -- I'm asking for criteria for making that decision.

2 min read Print

All About Marketing on a Shoestring Budget!

As an aware and knowledgeable professional you already know that before conducting any type of marketing strategy the first thing to consider is who and what your target market will be. But knowing your intended market is only the beginning since marketing is 'everything' you do to attract and keep your target audience.

6 min read Archive

Getting New Business Fast

Recently two business owners came to me in dire straits. The first, who owned a dental billing company, had suffered sabotage by a disgruntled employee. Clients deserted in droves when told, falsely, that he was being investigated for fraud. The second, who owned a computer training firm, had neglected to market for a year and had just discovered the delayed effect of his omission. Both…

3 min read Archive