7 Essential Steps to Web Site Promotion

Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web site, your online business venture will…

4 min read Archive

How We Eluded the Bear in 2000

The date October 13, 2000 will forever be embedded in my mind. It was the day after our mutual fund trend tracking indicator had broken its long-term trend line and I sold 100% of my clients' invested positions (and my own) and moved the proceeds to the safety of money market accounts. Some people thought we were nuts, but I had come to trust the…

3 min read Archive

Cashing In With An Online Store – Part I

One of the biggest mistakes many people make online is to assume that one type of site works for every type of product or service. The reality is just the opposite. Every site needs to be designed specifically to generate the highest number of sales per visitor.

3 min read Archive

Your Board: Dynamic, Difficult or Detrimental?

A board can make or break a CEO just as weak internal management can take the CEO down "into the weeds" by having to perform the functions of his/her direct reports. Our experience is that in most organizations the CEO must lead the board AND internal management to understand and effectively fulfill their respective roles and responsibilities. However, an effective board adds real value to…

8 min read Archive