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The Golden Rule of Marketing
As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their products, while small business owners tend to be more crafty with their modest marketing budgets, looking for unique opportunities here and there that…
Creating A Terrific Home Office
One of the many decisions you have, as a new business owner is, “How Do I Create A Home Office?” Take it from someone who has been exactly where you are and learn from my mistakes - “keep it private, professional, functional, simple, within your budget and fun”.
Why Researching Your Market Can Pay Big Dividends
Over the years I have seen a lot of companies waste a lot of money on market research. In many cases they commissioned the research simply because they had allocated a budget for it.
How Do You Score on the Marketing Emotional Intelligence Test, i.e., Are You Marketing APPROPRIATELY to Who’s REALLY on the Int
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."
Fact or Fiction?
Does life duplicate fiction or does fiction duplicate life? Yes, the statement is meant to be backwards.
