17 Sales Letter that Make Money Part I

A sales letter is a sales letter, right? Not exactly. What works well for one list, one product, one situation will not work for every list, every product, every situation. Like a skilled surgeon, the skilled marketer needs a variety of sales letter tools at his disposal.

Don’t Just Let Your Website Sit There, take Care of It

Becky runs a local wedding business. She's doing all the right things. She has a really nice website, networks well in town, and runs ads in the local media. Her business was doing well up until a few months ago. To pump things up, last month she paid $800 for an ad in our bride's magazine. Still no calls. This is the time bride's are…

Getting Listed in MSN

Dear Robin, I regularly read your column on Webproworld and have learned a lot - thanks! I'm a wedding photographer, and have put a lot of effort into creating a web-site that should be search-engine friendly, as well as provide my prospective customers with plenty of information about me and the services I offer. For the most part I think I've succeeded, since I rank…