Site Linking Strategies

Lead-Away Links When you are designing your web pages, make sure not to link away from your site at the top of your pages. Make sure you have your content first and foremost, at the top of the page. Any banners or links that point visitors away from your site should be placed lower than the main text that explains the purpose of your site.…

Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.

What’s REALLY Happening on Your Website?

Your Website offers your business a unique benefit you may not be aware of -- valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors' experience, build site traffic and increase sales.