Email Marketing Success

Every marketer tells you to answer questions when marketing a product, service or business. One of the first questions they tell you to answer is the question: What’s in it for me? Another one is How will it benefit me? And on and on. They say that if you can answer those questions for your customer then you will make the sale, or convert a browsing customer into a buyer if they’re looking for what you have to offer, etc.

How Do I Motivate My Downline?

For You life is great. You appeared on the Internet and found your perfect, profitable business opportunity. Your business opportunity offers valuable, tangible, in demand products. The company is a reputable company and has a spotless record with the Better Business Bureau. You have an effective, proven marketing system in place so recruiting new distributors is no problem for you. You have managed to make a full time income from your opportunity. There are just a few problems. How do you motivate your downline?

Your Board: Dynamic, Difficult or Detrimental?

A board can make or break a CEO just as weak internal management can take the CEO down “into the weeds” by having to perform the functions of his/her direct reports. Our experience is that in most organizations the CEO must lead the board AND internal management to understand and effectively fulfill their respective roles and responsibilities. However, an effective board adds real value to strategic leadership and frees the CEO to do his/her job with optimal effectiveness.

Requirements for Effective Boards Beyond Fine Tuning

As CEO, you’re accountable for results whether your board helps or hinders you in working toward them. Ensuring that key requirements are met, requirements that affect how well equipped board members are to work together, will provide a sound foundation from which the strategic leadership and fulfillment of role and responsibilities will more likely occur. These requirements go beyond fine tuning they are essential.

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