The 10 Parts of a Business Website
Business owners who are ready to bring their brick ‘n mortar businesses to the Internet experience headaches dealing with designers, while the latter too often end up wanting to rip their hair out because of add-ons, or things they learn about their clients after they’ve started the projects. Why? Web sites require planning and lots of communication. So before you decide to speak to a web designer or client… consider these 10 parts of a business website.
AUCTION TIP: A Basic eBay Listing Template
Do you know what drives me nuts on eBay? When I view an item up for auction and the listing has no style whatsoever. There’s just a long scroll of text that gives only the briefest explanation of what the product is and why I should buy it.
Are You Losing Sales Due to Slow Web Pages?
Does your website take more than 20 or 30 seconds to download?
17 Sales Letter that Make Money Part I
A sales letter is a sales letter, right? Not exactly. What works well for one list, one product, one situation will not work for every list, every product, every situation. Like a skilled surgeon, the skilled marketer needs a variety of sales letter tools at his disposal.
Why Write Articles to Publicize your Book?
Reach 1000 to 500,000 targeted buyers every day Online. That’s the best reason I know to get more book sales.Now, that’s real exposure!
Don’t Just Let Your Website Sit There, take Care of It
Becky runs a local wedding business. She’s doing all the right things. She has a really nice website, networks well in town, and runs ads in the local media. Her business was doing well up until a few months ago. To pump things up, last month she paid $800 for an ad in our bride’s magazine. Still no calls. This is the time bride’s are planning their weddings, and her business had dried up completely. Then she received an email from her server saying that 4 months ago her credit card had expired and they had paused her service. When she went to her website, it said “under construction.”
Getting Listed in MSN
Dear Robin,
I regularly read your column on Murdok and have learned a lot – thanks! I’m a wedding photographer, and have put a lot of effort into creating a web-site that should be search-engine friendly, as well as provide my prospective customers with plenty of information about me and the services I offer. For the most part I think I’ve succeeded, since I rank very high on Google and most of the other big engines for the search words/phrases that I’ve targeted (Seattle wedding photography, Seattle wedding photographers, and several other variations). And I get numerous compliments every week from people who have visited my site.
Building an Information Architecture the Adaptive Path Way: An Interview with Indi Young
UIE: Adaptive Path’s methodology for creating information architectures has gained a lot of attention lately. How do you go about creating an IA for large sites?
Whose Fault Was It Anyway?
One of the hardest things for some people to do is to accept the blame for something they did, as in admit they made a mistake. This has to do with authenticity, with being honest with yourself, and with your self-esteem. Perfectionists have the hardest time owning up to a mistake; in fact they would think that way, “owning up,” as if there were something terrible to confess.
How To Get Local Media To Do Stories About Your Website
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?