Successful Site Architecture: Notes taken at the Search Engine Strategies Conference

This information-packed session should be on a "not to be missed" list for future participants, no matter what their level of expertise. I found myself continually saying, "Oh yeah! I forgot about that!" as they discussed strategy after strategy. The session offered excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, it presented new strategies…

How to Get Rid of Denial-of-Service Attacks

On August 10th I had the opportunity to talk about (Distributed) Denial of Service (DDoS) at the Megabit 2002 event. I wanted to show a new way to use standard routers and protocols to combat denial of service. Unfortunately there wasn't enough time to really prepare the test setup. I was unable to show conclusively that it works. I was able to explain how it…

Single-sourcing – The Solution for Duplicated Efforts With Documentation

Remember that old saying, "There's no need to recreate the wheel"? When it comes to documentation, many organizations are trying to do just that. recreate something they already have. However, "single-sourcing" - the practice of using documentation repeatedly for a variety of purposes - can stop those duplicated efforts thus saving time and money.

How Much Should I Spend on Advertising My Site?

At least once per week I get this question. It's not an easy one to answer. If you are just starting out, getting visitors to your site is a BIG priority. Sometimes a little cash can really grease the wheels.